Auros
DELIVERABLES
Brand & Identity
Website Design
Interactive Design
Print Design
Humanising the digital economy.
Auros is a high frequency crypto trading firm whose values are built upon the democratic nature of the future economy. Auros represents a brand which has traditionally controlled elements but is also driven by a set of data which is fundamentally grounded in humanity.
Taking reference from the evolving nature of financial data, the visual system is grounded on a transforming logo that reflects real-time industry trading through abstract rounded forms, made up by numbers and mathematical principle. In essence, it forms different patterns that represent different data stories — stories that constantly change.
Focused on asserting an innovative and tech-led brand presence for Auros, the refreshed digital identity is centred on a careful pairing of striking boldness and elegant simplicity. Shades of green allow the brand to feel more approachable and human when contrasted against the darker shades of charcoal and black.
