Dreams for the Decade
DELIVERABLES
Art Direction
Campaign
Social Media
Digital Design
Photography
Born from moments spent sun-drenched, barefoot and carefree, this debut collection ‘Chasers of the Sun’, by Axel & Ash is here to to awaken your inner wanderlust-spirit, and serve as your daily reminder to collect memories - not things.
Letterpressed onto 100% recycled cotton rag and hand lettered with love, this premium art collection will inspire you to live adventurously, and bring the feeling of an endless summer to any living space.
Simple yet playful. The overall campaign direction consisted a mix of clean photography and styling and earthy pastel colours that spoke to just that.
In a world where sustainability and social responsibility are on the rise, Axel & Ash wanted to tap into this important space with their products too by using only handmade Indie paper and 100% recycled cotton rag.
CREDITS