Louve

A new chapter in
modern luxury

CLIENT

Louve

DELIVERABLES

Brand Identity
Packaging
Art Direction

Louve is the sister brand of Hong Kong’s beloved Maison Muguet—a destination for meticulously curated jewellery and accessories from cult designers around the world.

Building on this legacy, Louve marks a bold new chapter, introducing an exclusive line of in-house designed pieces that embody the brand’s distinct vision of modern luxury. With this expansion, Louve needed a refined and sophisticated brand identity that seamlessly reflects the essence of its jewellery—bold, minimal, and timeless.

The logo is a visual representation of everything Louve stands for: modern, clean, and timeless. Its simplicity is what sets it apart, especially when paired with the intricate detail and linework of the logo symbol — binding the brand in sophistication and tastefulness.

The brand's visual language is driven by bold typography, textural and linear patterns and high-fashion inspired photography, which lend a sense of luxury to the overall concept. In combination, these elements create a modern, yet timeless aesthetic that is uniquely Louve.