Peachay The Label
DELIVERABLES
Packaging
Print Design
Peachay is a denim brand dedicated to creating jeans that fit a small waist and juicy bum – the perfect jean for the hourglass lady.
With the need to create the perfect swing tag to pair with the perfect jean – this called for something as fun, bold and a little vintage, as the Peachay jean and its brand personality itself.
A bold choice in the lime green did just the trick – creating a pop of colour amidst the subtleness of the white embossed front.
CREDITS