Plaza Premium Group is a global leader in integrated airport and traveller hospitality solutions. They operate the world’s largest network of international airport lounges with their vision to light the way towards empowering businesses to make every journey one of discovery, wellbeing, safety and assurance.
Through a creative and strategy-led transformation, we wanted to position PPG as ‘The Guiding Light’ in the ever-changing landscape of airport hospitality, applying this concept through a total brand and digital experience re-design.