Femme for Orbitkey
DELIVERABLES
Art Direction
Photography
Clever organisation for better living. Orbitkey are a product design label inspired by intentional living through clever organisation tools. With majority of their consumers occupying the male market, Orbitkey wanted to tap into more of the female audience through their social media content.
The Femme campaign is an ode to the women who are not afraid to embrace their technological interests, and places Orbitkey products under a feminine microscope.
An exploration of light and shadow play and feminine props juxtaposed with the products are photographic devices used to illustrate the blending of feminine and masculine lines.
A wide range of different-angled shots needed to be covered to fulfil practical use for marketing on social media channels.
CREDITS