Prickly Pear

DELIVERABLES

Brand Identity
Print Design
Digital Design
Web Design
Copywriting

Prickly Pear is a plant nursery concept based in Montreal, Quebec. The brand concept revolved around two sisters who studied Agriculture and Biology in university and founded the company in 2014, naming it after their favourite cactus, the prickly pear. They first started out selling imported cactuses and later branched off to growing their own produce and garden plants for sale. Their target audience is young city dwellers that dream of turning their apartments into lush urban jungles.

After 5 years in business, the owners were looking to rebrand their company to better represent their product offering.

With the subtle sharpness to symbolise pricks of a cactus, the logo is a unique, yet subtle expression of the brand name.

Dynamic typography, graphic elements and colours were chosen for this brand identity to reflect the playful nature of the brand, with their target audience geared towards young to middle-aged city-dwellers who are tech-savvy and are brand conscious.