Seacliff Healthcare
DELIVERABLES
Brand & Identity
Website Design
Interactive Design
Iconography
Print Design
Signage
Drawing inspiration from the rhythms of the local coastline, our brand concept centred on the use of live tidal charts to guide the movement of a linear wave pattern. This fluid style was mirrored in the creation of an oceanic logo motif, featured in the brand lockup.
Applying the developed brand identity to the newly renovated medical centre, signage included a series of glass facade, entrance way and moveable designs. These were intended to evoke a feel of calm and serenity for those passing and entering the practice.
Complementing the hero logo icon, a suite of designs were created to symbolise the medical practice's values. Employing the same abstract, fluid and linear style, these icons bore resemblance to patterns within the local landscape, including the escarpment, natural foliage and rugged shoreline.
CREDITS