The Conscious Space
DELIVERABLES
Web & Digital Design
UX/UI Design
With a push towards content and e-commerce capabilities, this digital evolution for sustainability living brand, The Conscious Space explores a re-imagined online experience that caters to the brand’s evolved needs.
This digital evolution needed a more defined journey for their different audiences as well as have written content be the main functionality of the evolved site.
THE PROBLEM
“How do we redesign the experience to be more content-driven as well as define the journey for their users in a clearer way?”
With the old website having lack of immersive imagery, we wanted to create more visual impact through full-screen image banners and bold colour throughout the new site.
Also because the old experience was very event-focused, there was a need to improve the menu navigation so that their editorial content is the hero feature.
With The Conscious Space now speaking to everyday readers, as well as business partners, there was a need to show a more defined journey for these two audiences they’re trying to speak to.
An improved menu design highlighting the brand’s core categories and content within each in a colourful and clear way.
Desktop designs translated into mobile-friendly screens. Also showcasing various features of the site for users to explore.
Clear user pathways – Using strategic text placement and clear messaging to show which two audiences The Conscious Space is speaking to.
Brands Directory – Users can now explore an archive of conscious brands approved by The Conscious Space, using a functional filtering system as well as clean UI to navigate through each brand easily.
CREDITS